TechUnity maintains two primary objectives, and concentrates its efforts and resources to the effective execution of these objectives. As a business consultancy, TechUnity assists technology providers in attaining high growth with the intent to secure greater market capture or competitive dominance. As a product developer, TechUnity assists providers and users of technology to develop next generation systems. Through these objectives TechUnity ensures that its clients remain market leaders, and that their products are of a caliber that secures long-term prosperity.

The objectives of consulting and development are frequently executed in sequence. This is largely the case with providers of technology solutions. Providers generally lose market position as a result of their failure to replace aging or obsolete systems; in which case high growth planning is an indispensable requirement if they must reclaim market share, and product replacement is critical for long-term survival.